What
Content may I have in my Impact Partner Announcement?
Solution
FM is
committed
to
creating
high
quality,
professional-sounding
announcements.
Our
Development
Director
will
work
with
you
to
maximize
your
message
within
the
parameters
set
by
the
FCC
(see
FCC
Underwriting
Guidelines).
We
are
confident
that
you
will
be
satisfied
with
our
representation
of
your
business.
Underwriting
Regulations
and
Policies
Due
to
FCC
regulations
of
non-commercial
airwaves
there
are
several
rules
we
must
abide
by. Any
Business
Sponsorship
is
known
by
the
FCC
as
an
underwriting
announcement.
The
following
is a
brief
description
of
what
can
and
cannot
be
used:
Legal
or
trade
name
must
be
stated
to
identify
the
underwriter.
Any
or
all
of
the
following
may
be
used
in
acknowledgement
copy:
*
Telephone
number,
email
address,
web
site
and
location
of
business
*
Days
of
operation
* A
listing
of
up
three
(3)
products
or
services
*
Product
origin
“Belgium
Waffles”
or
“French
Bread”
*
Intended
use
of
product,
“Men’s
Suits”
or
“Breakfast,
Lunch
and
Dinner”
*
Product
content,
“Silk
Blouses”
“Leather
Shoes”
*
Form
of
delivery,
or
method
of
preparation,
“cooked
with
herbs”
None
of
the
following
may
be
used
in
acknowledgement
copy:
*
Qualitative
language,
(handcrafted;
homemade;
great;
wonderful)
*
Comparative
language,
(better;
most)
*
“Calls
to
Action”
(call
today,
come
by)
*
Location
of
business
using
another
business
as a
reference
*
Number
of
years
in
business
(serving
the
community
for
over
20
years)
*
First
person
statements,
(I
urge
you…)
*
Second
person
statements,
(you
can
stop
by…)
Corporate
non-promotional
slogans
may
be
used
in
underwriting
acknowledgements
if
they
are
in
well-established
use
by
the
business
and
the
wording
stays
within
the
spirit
of
these
guidelines
and
FCC
regulations.
Underwriters
may
state
for
the
arts
in
general
terms,
but
may
only
name
Solution
FM
specifically,
(the
arts
and
Solution
FM)
All
underwriting
copy,
including
corporate
slogans,
is
subject
to
approval
of
the
General
Manager.
A
Business
Sponsorship
is
in
support
of
Solution
FM
programming;
however,
support
does
not
in
any
way
imply
that
sponsors
may
influence
program
content
or
programming
decisions.
